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an Economist Intelligence Unit business healthcare

2000th Behind the Headlines story

July 21st 2011

As our regular readers will know, Bazian has been working with NHS Choices to provide independent evidence-based analyses of health news stories since the launch of NHS Choices in 2007.

This week we reached the milestone of our 2000th article, with an analysis of a story about passive smoking being 'linked' to hearing loss in teens.

NHS Choices ‘Behind the Headlines’ is the most visited section of the Choices site. The analyses Bazian provides are designed to explain the facts “behind the headlines” for the benefit of healthcare professionals, patients and journalists.

Bazian delivers same-day analyses of two news stories every day, written in an accessible style. The service balances robustness with rapidity and reliability of delivery.

Much as we hate to blow our own trumpet, we’re going to anyway, because we’re very proud of the service and are tickled pink by its success. We’re going to regale you just some of the nice things people have said about our work for ‘Behind the Headlines’ over the years:


“Bazian demonstrate on a daily basis their ability to produce high-quality scientific appraisals for our news service within the extremely tight deadlines that are required of them. Their reliability and consistency are matched with a flexibility to cope with any ad hoc demands necessary for the service.”

Paul Nuki, Chief Editor of NHS Choices


“If you are looking for ways to help your patients who are the target of overzealous headlines, or looking for a critical analysis of topical news items, then try out Behind The Headlines. It is interesting, expertly prepared, and quickly available after articles in the lay press on science and health that may be misleading.”

Brian Haynes MD, PhD, Editor, EvidenceUpdates


“[…] if I want impartial, swift, accurate and succinct analyses of recent major research, and want to know what it really means, but don’t have the time to turn to the original paper itself, I know exactly where to look.”

Simon Wessely, Professor of Psychological Medicine at the Institute of Psychiatry, King’s College London, and Honorary Consultant Psychiatrist at King’s and Maudsley Hospitals


“Many specialist health reporters follow the service, using examples of previous stories covered to help explain to their newsdesks why the context and rigour of scientific studies are important.”

Fiona Fox, Director, Science Media Centre


“I find it very useful to read Bazian’s views on a study's strengths and limitations.”

Katherine Jarman, Health Producer, BBC News


“I think Bazian’s assessments are excellent and hit the right top notes. […] they could be fantastically useful in either getting a story on or, more likely, preventing scare stories.”

Lawrence McGinty, Health and Science Editor, ITV News